NEW YORK, September 2026 — Lolovegan continued its U.S. journey in New York City, joining Funded Female Founders x Inc. Magazine, a gathering of more than 200 founders, investors, operators, and industry leaders.
Following our summer pop-ups in California, the event marked another meaningful opportunity for Lolovegan to introduce its approach to gentle yet effective vegan K-beauty for sensitive skin to a new U.S. audience.
Bringing the LoloVegan Glow to NYC
As part of a curated K-beauty experience presented by The Noelja, Lolovegan was selected alongside four other Korean beauty brands to meet the Funded Female Founders community.
Guests explored Lolovegan’s Vita Glow Trio, including the Vita Glow Enzyme Powder Cleanser, Vita Glow Serum, and Vita Glow Cream, while selected Lolovegan favorites were also shared through the event’s K-beauty goodie bags.
Throughout the evening, one message resonated particularly well: the idea of a healthy, everyday glow. Attendees responded positively to skincare focused on hydration, brightening, and maintaining healthy-looking skin — reflecting the philosophy behind our Vita Glow line.
A Powder Cleanser That Sparked Curiosity
One of the most interesting reactions came from the Vita Glow Enzyme Powder Cleanser.
While powder cleansers may be familiar to skincare enthusiasts in Korea, many attendees told us it was their first time encountering a cleanser in powder form. The unfamiliar format sparked curiosity and conversations around how the powder transforms with water into a soft cleansing foam.
The format also found an unexpected connection with the FFF community. Many attendees travel frequently for work and were especially drawn to the cleanser’s compact, travel-friendly format, noting how convenient and easy it would be to pack into a skincare routine on the go.
For us, it was a meaningful reminder that thoughtful product design can resonate in different ways as Lolovegan meets consumers in new markets.
Textures Made for Everyday Skincare
The Vita Glow Serum also received positive reactions for its lightweight texture. Attendees described it as easy to layer and simple to incorporate into an everyday skincare routine — exactly the kind of effortless daily use we aim for when developing products for sensitive skin.
Meanwhile, the Vita Glow Cream stood out for its rich, bouncy texture. Guests commented on how smooth and satisfying it felt on the skin while remaining comfortable rather than overly heavy.
Together, these reactions reflected what we want the Vita Glow routine to offer: hydration, brightness, and comfortable textures that make consistent skincare feel easy.
From California to New York
The NYC event follows Lolovegan’s first summer of U.S. offline activations in California.
At The Americana at Brand in Los Angeles, the Vita Glow Enzyme Powder Cleanser sold out during the first week of the pop-up.
At Santana Row in San Jose, the Vita Glow Serum ranked No. 1 in sales among more than 100 products from over 40 participating brands during July.
Now, meeting the Funded Female Founders community in New York marks another step in Lolovegan’s growing U.S. journey.
From Los Angeles and San Jose to New York City, we are continuing to learn from real consumer interactions while introducing our approach to Korean skincare — one built around sensitive skin, thoughtful formulation, and safe efficacy.
Everyday Care, Considered.
Lolovegan was born from our founder’s own long-term experience with sensitive skin and a simple belief: gentle skincare should not mean compromising on visible results.
We are grateful to The Noelja, Superconnected, and the Funded Female Founders community for welcoming Lolovegan to such an inspiring evening in New York.
Most importantly, we are grateful for every conversation, first impression, and piece of feedback shared with us throughout the evening.
As Lolovegan continues to grow in the U.S., these real-world connections help us better understand how our products fit into the everyday lives of consumers beyond Korea.
From Seoul to California to New York, our journey continues.
Everyday Care, Considered.