This summer, Lolovegan continued its U.S. retail journey with a two-month K-beauty pop-up at Santana Row in San Jose, California, held throughout July and August in collaboration with Kreassive.
The pop-up brought together approximately 40 Korean beauty brands, giving U.S. consumers the opportunity to discover and experience a wide range of K-beauty products in person.
Vita Glow Serum Ranks #1 in July
During the first month of the pop-up, Lolovegan’s Vita Glow Serum ranked #1 in sales among approximately 40 participating brands.
Vita Glow Serum combines Vitamin C, niacinamide, and Tremella fuciformis extract to support brighter-looking, more even-toned and hydrated skin, while remaining aligned with Lolovegan’s approach to gentle, everyday care for sensitive skin.
For an independent Korean skincare brand still building its presence in the U.S., the result was an encouraging signal of how our products are resonating with local consumers.
Growing Our Presence in the U.S.
The two-month Santana Row pop-up gave us a valuable opportunity to meet U.S. consumers and learn how they respond to Lolovegan in an offline retail environment.
Seeing Vita Glow Serum become the top-selling product in July was a meaningful milestone as we continue to introduce our approach to vegan Korean skincare for sensitive skin to a wider global audience.
We’re grateful to everyone who discovered Lolovegan at Santana Row and became part of our growing U.S. journey.
Everyday care, considered.