Lolovegan successfully wrapped up Seoul in Sandton event together with our South African partner, Luxe Loft, at Sandton City — one of Johannesburg’s premier luxury shopping destinations.
The 17-day pop-up brought Lolovegan closer to South African consumers, offering an opportunity to discover and experience our skincare in person.
Discovering Lolovegan in South Africa
From product discovery and skincare consultations to social media activations and creator visits, the pop-up gave visitors a chance to experience Lolovegan beyond the screen.
We also loved watching our South African community grow throughout the event, with many new visitors discovering and following Lolovegan online.
One of the most encouraging takeaways was the response to the Vita Glow line. While miniatures and lower-priced trial products drove much of the overall sales volume, the Vita Glow Serum, Vita Glow Cream and Vita Glow Enzyme Powder Cleanser were among the stronger-performing full-size skincare products — an encouraging signal for Lolovegan in a new market.
Learning from a New Market
The activation also highlighted the strong appeal of miniatures and travel-friendly formats, especially for consumers discovering a new skincare brand for the first time.
It’s an insight we’re taking with us as we continue exploring new ways for people to discover the Vita Glow routine.
As part of South Africa’s Women’s Month, Luxe Loft × Lolovegan also created Pinned with Love, inviting visitors to celebrate a woman who had made a meaningful impact on their lives — bringing beauty, connection and community together at the pop-up.
Seoul → Johannesburg
A special thank you to our South African partner, Luxe Loft, for bringing Lolovegan to life so beautifully — from the lovely display to every photo, video and conversation shared throughout the activation.
And most of all, thank you to everyone who stopped by, discovered our products and welcomed Lolovegan to South Africa.
Another city, another community, and another step in our journey.
Everyday Care, Considered.