Two months in Los Angeles, a sold-out cleanser, and a meaningful first step in bringing Lolovegan closer to U.S. consumers.
This summer, Lolovegan took another step in its U.S. journey with our first North American retail activation in collaboration with Kreassive at The Americana at Brand in Glendale, California.
For two months, we had the opportunity to introduce our vegan Korean skincare to U.S. consumers in person — and the response gave us plenty to be excited about.
From Seoul to California
The pop-up was an opportunity to introduce our approach to skincare — gentle, effective vegan formulas thoughtfully created with sensitive skin in mind — to a new community of consumers.
Throughout the activation, Lolovegan ranked among the stronger-performing brands, with the Vita Glow Serum and newly launched Vita Glow Enzyme Powder Cleanser emerging as customer favorites.
A Sold-Out First Week
One of the biggest highlights was the response to our newest cleanser.
The Vita Glow Enzyme Powder Cleanser sold through its available inventory during the opening week.
Many shoppers were discovering a powder cleanser for the first time and were especially interested in its vegan formula, thoughtfully selected ingredients, and unique water-activated powder format.
Seeing such an immediate response to a relatively unfamiliar cleansing format was an encouraging signal for us.
Vita Glow Finds Its Audience in the U.S.
Our Vita Glow Serum was another standout throughout the activation, resonating with shoppers looking for hydration, brighter-looking skin, and a gentle approach to everyday skincare.
Together, the response to these products gave us valuable firsthand insight into what U.S. consumers are looking for from emerging K-beauty brands.
More Than a Pop-Up
For an independent Korean skincare brand like Lolovegan, this activation was about more than sales. It allowed us to see what makes consumers stop, discover a product, ask questions, and ultimately take it home.
The strong response at The Americana at Brand gave us greater confidence in Lolovegan's potential in the U.S. — and in taking the next steps toward new retail opportunities.
From Seoul to California, one thoughtful step at a time.
Everyday care, considered.